Well, It Makes Sense to Me!

I honestly believe that companies who market and advertise during a recession, when everyone else has reined in their promotional spending, will be way ahead of the game when the economy turns around.

In 1990 when Jiff and Kraft Salad Dressing continued to market and promote their products, experienced a sales growth of 57% for Jiff and 70% for Kraft Salad Dressings!
When you are the only one truly making an effort to keep your brand in eyes and minds of your target market…which do you think the customer will choose? A company who hasn’t advertised in a while or a company who has been blowing up their TV with ads or received a special little something in the mail? Of course the one who has been using their advertising dollars wisely to saturate the market when everyone else has tucked their tails and pray for brand loyalty.

I’m not saying that you should fiscally irresponsible; I’m just saying that you have and advertising and marketing budget use it.

Promotional products are the perfect way to help increase sales for your company. Did you know that if you purchase a promotional product for a trade show/event, mass mailing, or for a general hand out, 62% of your target market will do business with your company.

Having a promotional product that is actually useful and even memorable is the perfect way to increase brand awareness because it will be in front of your customers’ eyes and in their minds. You will receive more of a return on your investment if the promotional item that you choose is practical and not something that will end up in a drawer or worse, the trash can. Knowing who your target market is and really understanding their likes and dislikes is Key! Giving away pens or even lanyards at a Racing event probably won’t have the type of impact that you would be hoping for. But giving away a bandanna with a really cool design, koozie that they can keep around the house, seat cushion or even a specially designed cup will definitely get their attention, because they will use them again!

If you would like help trying to figure out the perfect promotional product for your company in these trying times…just let me know! I’m here to help you make money and not take it! I want your company to grow, so selling you something that will either sit under your desk or in a back closet somewhere, doesn’t do either of us any good!