I honestly believe that companies who market and advertise during a recession, when everyone else has reined in their promotional spending, will be way ahead of the game when the economy turns around.
In 1990 when Jiff and Kraft Salad Dressing continued to market and promote their products, experienced a sales growth of 57% for Jiff and 70% for Kraft Salad Dressings!
When you are the only one truly making an effort to keep your brand in eyes and minds of your target market…which do you think the customer will choose? A company who hasn’t advertised in a while or a company who has been blowing up their TV with ads or received a special little something in the mail? Of course the one who has been using their advertising dollars wisely to saturate the market when everyone else has tucked their tails and pray for brand loyalty.
I’m not saying that you should fiscally irresponsible; I’m just saying that you have and advertising and marketing budget use it.
Promotional products are the perfect way to help increase sales for your company. Did you know that if you purchase a promotional product for a trade show/event, mass mailing, or for a general hand out, 62% of your target market will do business with your company.
Having a promotional product that is actually useful and even memorable is the perfect way to increase brand awareness because it will be in front of your customers’ eyes and in their minds. You will receive more of a return on your investment if the promotional item that you choose is practical and not something that will end up in a drawer or worse, the trash can. Knowing who your target market is and really understanding their likes and dislikes is Key! Giving away pens or even lanyards at a Racing event probably won’t have the type of impact that you would be hoping for. But giving away a bandanna with a really cool design, koozie that they can keep around the house, seat cushion or even a specially designed cup will definitely get their attention, because they will use them again!
If you would like help trying to figure out the perfect promotional product for your company in these trying times…just let me know! I’m here to help you make money and not take it! I want your company to grow, so selling you something that will either sit under your desk or in a back closet somewhere, doesn’t do either of us any good!
Tuesday, April 21, 2009
Friday, April 17, 2009
The perfect Memo Holder!
The illuminating cube is the perfect inexpensive piece that can be used as a tradeshow giveaway or as awareness gift for hospitals and medical facilities. I can even see this used as a promotional gift for a Spa…when the “newly did” (slang for looking absolutely refreshed and beautiful) unsuspecting goregamafied patron makes their next appointment, how cool would it be for them to receive their appointment card that has been inserted into the cube!
It’s new, unique and a great way to keep your brand in your customers face and out of the door!
If you would like more information on this item please let me know!
P.S. for all you MAC users, don’t worry it’s MAC compatible.
P.S. for all you MAC users, don’t worry it’s MAC compatible.
Wednesday, April 15, 2009
Another Way to Think Green!!
Another Way To Think Green!
I just love promo items that have a personal touch. The Bamboo Blossom Kit is a great gift for Banks, Schools, Heath Care Services / Hospitals, Insurance Companies and Spas just to name a few.
This Bamboo Blossom Kit is 100% Biodegradable!!
Over time the pot will start to decompose and begin to show signs of age and will start developing small cracks. When this happens all you have to do is plant the pot with the plant into the ground. You don't have to go through the hassle of removing the plant from the biodegradable bamboo planter...just pant the whole thing! It also helps to prevent any type of shock that the transfer process may cause the plant.
Now remember decomposition is a VERY slow process so this won't happen over night. Which I think is all well and good, because that just means that your logo stays in front of your customer longer! If you keep the plant inside then you should start to see signs of decomposition in about 3 years and about 2 if left outdoors.
A promotional gift that is 100% Biodegradable Bamboo, a renewable resource, that has pollution free manufacturing and no added chemicals is a gift that should be given!!
Wednesday, April 8, 2009
Resuable Grocery Tote...in more ways than one!
Reusable Grocery Totes are HUGELY popular in the world of promotional products...as well they should be. Before I started using reusable bags my pantry was being taken over by plastic bags. No really one whole side of my pantry was noting but plastic bags that just kept multiplying...it was almost as if they were breeding LOL. ;-)
If you need a solid promotional giveaway that you can be sure will get the attention it deserves then the reusable grocery tote is for you. I've always advised my customers not to spend their money on items that will only be used once...unless their giving away gum cause reusing that would just be grose! Anyway, your promotional budget should be spent on something that will have a little staying power. Giveaway items that will constantly be in the eye of your target market.
Check out this PET Jumbo Reusable Grocery Tote. I like it because of the pattern and also for the three environmental messages that it has on the bag. The side where your logo is imprinted is a very large imprint area 9" x 9". The bag itself is 14"w x 16" H x 7.75"D. This one bag replaces up to 4 regular sized plastic bags.
If you are interested in purchasing this bag as your next promotional giveaway, please feel free to contact for me additional information and pricing.
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